Blog

The cancellation of the 2025 edition of the Cambridge Folk Festival marks a turning point in the event’s long and storied history. After suffering a £320,000 loss in 2024, largely due to rising operational costs and declining ticket sales, organizers decided to take a “fallow year” to reassess. But what went wrong—and how can the […]

In a world full of guides, courses, and “proven” marketing strategies, it’s easy to succumb to the temptation of blindly following ready-made scripts without considering their real value to recipients. Unfortunately, this increasingly common practice among some marketers, who focus mainly on replicating ready-made solutions, leads to a degradation of quality and authenticity in marketing.